Use this guide to distinguish organization-wide choices from the setup for a particular event.
Organization or event?
| Area | Planning question |
|---|---|
| Branding | Which name and visual identity should customers recognize? |
| Team | Who will manage events, orders and admission? |
| Events | Which details change from one production to the next? |
| Payments | Who will look after payment setup and reconciliation? |
Delegate deliberately
The person writing event descriptions may not need to handle refunds. Plan team access around the work people actually do.